[Intro.]

Take a solid writer, editor and researcher with an extensive background in B2B, B2C, from creative and business to tech.
Add wide-ranging experience researching, developing, writing, and editing a broad spectrum of content for digital and traditional media (print, broadcast and radio)—web content, blogs, e-books, articles, video scripts, white papers, case studies, briefs, infographics, sales collateral, product sheets, and external and company communications.
Stir in a quart of collaboration with developers, engineers, marketing and sales, designers, subject matter experts, all levels of management, stakeholders, vendors, customers, partners, cross-functional teams, and consultants.
Simultaneously add one-half gallon of a can-do mindset and three quarts of positive outlook. Stir briskly.
Whisk in one gallon of integrity and flexibility.
Allow to set for five to 10 minutes.
Within 10 minutes, you will have a highly capable, energetic entity who can take the ball and run.

Recipe makes unlimited servings. No refrigeration needed. You won’t be disappointed.